The Sponsorship Model Isn't Broken.
It's Underleveraged.
We help public media revenue leaders close that gap - with strategic consulting, scalable tools, and content that keeps you top of mind with the right people.
Media companies are laying off staff at levels never seen before - because ad revenue is under pressure and the strategies that used to work aren't enough anymore.
But the sponsorship opportunity is still there.
The problem isn't the model. It's that revenue teams are so busy managing the day-to-day that there's no time for the foundational work - the outreach, the messaging, the accountability systems - that actually moves the needle.
That's exactly the work Elevate4Growth was built to do.
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Closing the gap takes three things most revenue teams don't have time to build:
Strategy
STRATEGY that's actually yours - not last year's budget with a new number on it, but a real revenue roadmap your team understands and owns.
VISIBILITY
VISIBILITY that works while you're busy - thought leadership and content that keeps you top of mind with sponsors, prospects, and lapsed accounts between conversations.
ACCOUNTABILITY
ACCOUNTABILITY that drives performance - the systems and coaching that turn good sales managers into great ones.
About
Our Vision
At Elevate4Growth, we help public media leaders build and execute a revenue strategy that's measurable, multi-platform, and built for growth - without wasting time on guesswork.
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CEO Mary Hawley brings over three decades in media sales leadership with one focus: helping stations find the revenue they're leaving on the table and build the systems to capture it.
Hi! I'm Mary Hawley...
I'm the founder and CEO of Elevate4Growth. I spent more than a decade inside the NPR system as Vice President of Corporate Sponsorship at KPCC/LAist in Los Angeles, where I led multiplatform sales across on-air, livestream, podcasts, display, newsletters, and programmatic.
Before public media, I served as Senior Vice President of National Sales and Marketing at Entravision Communications, where I built and led a Spanish-language radio rep firm representing over 100 stations and reaching 80% of the U.S. Hispanic population.
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I've been named a three-time Radio Ink Most Inspiring Women in Radio honoree and Hispanic Marketer of the Year.
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Today, I channel all of that into one thing: helping public media stations to stop leaving sponsorship revenue on the table. I work with leadership teams to build clear, actionable revenue plans designed for how sponsors actually buy today.
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At Elevate4Growth, we believe in the power of partnerships. Our CEO, Mary Hawley, has built a network of partner professionals who can help solve for a variety of needs and are dedicated to helping our clients succeed.
Get Smarter About Sponsorship Revenue - Every Week.
One insight. One tactic. One script. That's what The Sponsorship Pipeline delivers to public media revenue leaders who want to close more deals without reinventing the wheel. Free in your inbox every Monday.
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